Alumna Jessica Laun Shaw '05 returns to campus for DEMAN weekend
Jessica returned to Duke on Nov. 2-3, 2018 for DEMAN Weekend, an annual event which brings together current students and alumni working in creative industries. Her talk, "Music, With Creative License: Soundtracks to Film, TV and Commercials," touched on the behind-the-scenes creative process and how licensing fits into the bigger picture of the music industry. She also discussed other career opportunities in the fields of music and media.
Since graduating from Duke, Jessica (second from left in the photo) has had over twelve years of experience in the world of music licensing. In her current post at Sony Music, she oversees the brands & advertising licensing team that services all Sony labels, representing Sony’s vast catalog and roster of artists for commercial licensing opportunities. During her time at Sony, she has worked on placements for countless artists (spanning from Bob Dylan to Beyoncé) and brands (from Apple to Applebee’s, and everything in between). Prior to joining Sony, Jessica spent several years in the music publishing world, working in both the creative and clearance side of licensing at Universal Music Publishing, Warner/Chappell, and Boosey & Hawkes. She also currently serves as President of the Board of Directors of the Young New Yorkers Chorus.